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Solaris Brand Atlas
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Brand AtlasTypography

Less said. More felt

Anjoman for Persian. Sheina for English headlines. DM Sans for reading and navigation.

Anjoman

Persian headings, reading and navigation.

Anjoman · Medium 500

افقی از آنِ شما

تناسب، نور و فضایی برای زندگی. واژه‌هایی روشن، با مجال کافی برای خواندن.

آ ا ب پ ت ث ج چ ح خ د ذ ر ز ژ س ش ص ض ط ظ ع غ ف ق ک گ ل م ن و ه ی

۰ ۱ ۲ ۳ ۴ ۵ ۶ ۷ ۸ ۹

Sheina

English display headlines and editorial statements.

Regular 400

Presence
is felt

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

DM Sans

English body text, navigation and captions.

Light 300

Clarity in every detail

Space, light and a considered rhythm.
Information that respects the reader’s time.

0 1 2 3 4 5 6 7 8 9 & ( ) / +

Try the typefaces

A horizon All your own
Explore typography in detail
Original Solaris campaign concept: a private coastal moment at twilight
05 / TYPOGRAPHY · SHEINA + DM SANS

A voice
with presence

Expressive in a headline.
Effortless in the details.

CAMPAIGN CONCEPT / REAL TYPESET TEXT
01 / THE SIGNATURE VOICE

Sheina

Aa

Headlines, invitations, campaign statements.
Regular only. Give the fine details room.

Aa Bb Rr Ss & 0123456789
02 / THE EVERYDAY VOICE

DM Sans

Aa

Reading, navigation, captions, specifications.
Light 300 for reading and navigation on the website.

Aa Bb Rr Ss & 0123456789
IN USE / THREE DIFFERENT TEMPOS

Less said
More felt

THE RESIDENCE COLLECTION

A horizon
All your own

Supplied Solaris terrace visualizationMAHMOUDABAD / CASPIAN COAST
01 / RESIDENCE BOOKSheina gives the cover its voice. DM Sans quietly indexes the story.
Client-supplied daytime Solaris coastal visualization
ARCHITECTURE / SOLARIS

A different
point of view

02 / EDITORIAL CAMPAIGNOne headline, one image. Place fine strokes over a quiet tonal field.
SOLARIS / PRIVATE RESIDENCES

The details
make the difference

Discover an architectural presence on the Caspian coast, and a more personal perspective on life within it.

LocationMahmoudabad
SettingCaspian coast
EXPLORE THE ARCHITECTURE ↗01—03
03 / DIGITAL INFORMATIONDM Sans carries the reading. Sheina sets the entrance, not every sentence.
THE HIERARCHY

A clear
reading order

Four roles. One restrained rhythm.

01 / SHEINA · DISPLAY

Presence

64–104 px desktop / 44–64 px mobile · line height 1.05–1.15
02 / SHEINA · SECTION

A considered life

36–56 px desktop / 30–40 px mobile · line height 1.15–1.25
03 / DM SANS · READING

Space, light and the pleasure of a quieter perspective. A few precise words, with enough room to read.

16–18 px · line height 1.65–1.8 · aim for 45–70 characters per line
04 / DM SANS · INFORMATIONARCHITECTURE / THE CASPIAN COAST14–16 px · Light 300 · sentence case for interface labels
THE LIVE SPECIMEN

Find the right phrase

An unmistakable presence.

Keep it upright. Sheina Regular is the approved display face. No synthetic italics or bold.

Let it breathe. Avoid aggressive negative tracking, crowded lines and lengthy display copy.

Protect the logo. Supporting type never replaces the custom Solaris logotype.