Brand AtlasPositioning

A presence of its own

Public stature. A private point of view. The two scales that shape the Solaris story.

Solaris positioning panorama — Positioning concept.

Public presence
Private experience

A landmark of the North is the positioning ambition.
The personal experience gives the story its meaning.

Shared taste
Individual lives

Assured. Discerning. Self-possessed.

Meet the audience hypotheses

Solaris social positioning concept — Positioning concept.

Explore positioning in detail

02 / POSITIONING

A landmark of the North

A distinctive coastal address.
A world of shared taste.

SOLARIS / MAZANDARANTHE CASPIAN COAST

01 Coastal address02 Northern landmark03 Exclusive belonging

01 / RECOGNITION

The signature of a place

A silhouette can become part of a place’s identity.
That is the ambition for Solaris.

Paris

Eiffel Tower

Tehran

Azadi Tower

Tehran

Milad Tower

Mazandaran

Solaris

Our ambition

02 / BELONGING

Shared taste. Individual lives

For those who value architecture, privacy,
and a life that feels distinctly their own.

THE PEOPLE / A SHARED OUTLOOK

THE PLACE / ROOM TO BE YOURSELF

Belonging begins with a shared appreciation.

Owner lifestyle / creative concept

03 / CHARACTER